Committed to Serving You

    Our knowledge, experience, and friendly approach help us to build trust with our clients so they feel confident and comfortable relying on us to guide them on their financial journey. Our clients’ satisfaction is one reason we are so fortunate to work on a referral-only basis.


    Christine Koenings

    President, Financial Advisor

    The advice and counsel Christine received from her father at a young age has stayed with her throughout her financial services career. He inspired Christine to take charge of her life. Today, she guides her clients to help inspire them to take charge of their financial lives.

    It was during her first finance course in college that she gained her love for investing and never looked back. Christine combines her constant commitment to studying the economy and the markets, with her passion for in-depth portfolio and investment research, to bring her clients the knowledge and experience they need to help pursue their financial goals.

    Christine is president of Choice Financial Planning and she has been helping investors since the late 1980s. She founded her firm in 2003 after several years of experience with major brokerage firms. Through her partnership with her clients, she helps them work through everything from basic cash flow needs to pursuing their lifelong goals, such as retirement.

    Providing integrity, honesty, and helping her clients feel a sense of joy when they know they can accomplish their goals—these are the things that give Christine her greatest sense of professional satisfaction. “Being an independent advisor and having the ability to serve my clients’ best interests is the driving force for why I established my firm. I love being by their side and seeing them reach their dreams.”  

    Christine attended the University of Wisconsin–Whitewater. She is a candidate for the CERTIFIED FINANCIAL PLANNER™ certification through the University of Florida. Christine is registered as a General Securities Representative and Investment Adviser Representative of Commonwealth Financial Network®, and she holds Arizona and Florida life insurance licenses.

    An active member of her local community, Christine supports several charitable organizations. When she is not following the economy or meeting with clients, Christine and her husband, Troy, love spending time at home in the Ahwatukee Village of Phoenix, Arizona with their beagle, Daisy. They enjoy traveling for both business and pleasure, wine tasting, hiking, boating, and exploring beautiful Arizona, Mexico, and beyond.


    Megan Hollett

    Administrative Assistant

    Megan Hollett joined Choice Financial Planning in April of 2019 as our Customer Service Representative. Megan is the main point of contact for any client questions about administrative matters and for scheduling time with Christine at the office.

    Before joining the Choice Financial Planning team, Megan worked in the banking and mortgage industry for more than a decade. She has experience supporting financial advisors, including detailed banking and financial services topics. Megan’s commitment to serve is evident in her interactions, her attention to detail, and her focus on helping you in any way she can.

    Megan is a rare Arizona native, born and raised in the Phoenix area. She loves watching the Arizona Cardinals and NCAA Basketball, especially Kansas University!

    She spends her free time with family and friends, often checking out the many wonderful places to eat and drink in the Phoenix Valley. She enjoys hiking and quick trips to Sedona, Arizona, and traveling to Missouri and Kansas to visit family when she can.

    Our Extended Team

    Because we affiliate with Commonwealth Financial Network®, a Registered Investment Adviser–broker/dealer that supports independent advisors like us, we have access to teams of planning professionals and research specialists to serve your needs and help you succeed.

    Our Research Team

    Investment research specialists offer a breadth of industry experience and assist us in our efforts to provide you with the best possible service.

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    Our RIA-Broker/Dealer

    Our partnership with Commonwealth supports our commitment to remain free to act in your best interest as your independent financial advisor.

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